Privacy Policy
Last update: 08.04.2026
We (also known as "We", "Us" or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy explains how we collect and store the information you provide through the website Tract Mercholm (the "Website").
We uphold the following principles:
To be transparent about how we process and collect your personal information:
We want you to have the information needed to make informed choices about how we use and process your Personal Data. That's why we've created this website. We use various methods to provide you with clear and relevant information about Personal Data handling.
If we believe you need specific details, we'll provide them at the appropriate time.
We're happy to answer any questions and provide clarifications regarding any legal limitations that may apply. You can contact us via email at: info@tract-mercholm.com
Your personal data will only be used for the purposes outlined in this Policy.
Personal Data may be processed by us for various purposes, including providing access to the website and connecting you with third-party trading platforms (the 'Services'), improving the site, protecting our rights and interests, maintaining and delivering the Services, meeting regulatory and legal obligations, and conducting administrative and business activities to support your use of the Services.
We also process your Personal Data to better understand your preferences and needs.
To use important tools that protect your rights regarding Personal Data:
To help you exercise your rights, we have substantial resources available. Contact us at any time to request access to your personal data. We can modify or delete it, stop using it for specific or general purposes, or transfer the information to you or a third party. We're committed to accommodating your requests.
Protect Your Personal Data
While we cannot guarantee complete security of your personal data, we are committed to using a range of methods and techniques to keep it protected.
Our Privacy and Security Policy is comprehensive.
1. The Scope?
This policy outlines the types of personal data we collect from individuals and how we process, share with third parties, secure, and manage it. This policy applies to information relating to an identified or identifiable natural person. An identifiable individual is someone who can be directly identified or recognised through a combination of information we hold or can access. We define "processing" as any activity involving the use or collection of personal data, including its management, structuring, and storage. Our services are intended for general audiences and are not designed for anyone under 18 years of age. We do not knowingly collect or seek information from minors, nor do we permit them to use our services. If we become aware of any personal data belonging to a child, we will delete it promptly.
2. What personal data do we hold about you?
When you access our service and channels or visit our website, we collect your Personal Data. In some cases, we may ask you to provide Personal Data directly. In other instances, we gather your Personal Data by analysing how you use our Services or our service channels, or by receiving information from our third-party partners.
3. There is no requirement to disclose personal information to the company, and there are no associated consequences.
However, you're not required to provide us with any personal data. In certain circumstances, you may choose not to supply us with personal information. This could prevent us from delivering our services or may hinder your access to the website.
4. What Personal Data Do We Collect? When you visit our website, we gather the following personal information:
This includes information about your online activity log, data about your traffic (including IP address, date of access, time of access, and browser type), the language you used, software crash logs, the type of browser used, and details about your device. The information we collect is not personally identifiable and cannot be used to identify you.
Personal Data We Receive From You: any personal data you provide to us at your own discretion when you connect with an online trading platform of a third party through us.
Personal Information You Provide to Third-Party Platforms: this information contains your full name, address, phone number, and email address, provided specifically to facilitate trading.
5. Legal Basis and Reasons for Processing Personal Data
Your personal data is processed by the company for the purposes outlined in this section, in accordance with the applicable legal basis.
The company cannot process your personal data without a valid legal basis. The legal grounds on which the company may process your personal data are:
- You've consented to the processing of your personal data for one or more purposes. This applies when you submit personal information through the website so we can transfer it to a third-party trading platform.
- The Company or a third party may need to process personal information to pursue legitimate interests. For example, this may be necessary to improve our Services or to defend legal claims.
- Processing must comply with legal obligations.
Get in touch via email for further details about how we process and protect your information based on our legitimate interests.
Below is a summary of the reasons and legal grounds we may use your personal data for.
Scope
Legal Basis
We may collect and share your personal information with third parties at your request to help you access digital trading services.
You've consented to us processing your personal data for one or more of the reasons outlined.
2. To address your enquiries, questions, or concerns
We need your Personal Data to help us respond to any questions you may have about the Services.
We need to process personal information to pursue the legitimate interests of the Company or a third party.
3. To meet legal obligations or administrative, judicial, and legal requirements, we process Personal Data as necessary to comply with applicable laws.
To meet our legal requirements, we need to process your information.
4. To enhance Our Services Personal
Data may be used by us to improve and refine Our Services. This includes, among other things, crash reports and malfunction data we collect in relation to the Services.
We need to process personal information to protect the legitimate interests of the Company or a third party.
5. To prevent fraud and misuse of our services
We need to process personal information to protect the legitimate interests of the Company or a third party.
6. To perform and manage actions in accordance with the requirements of Our Services
This includes back-office functions, business development activities, strategic decision-making, oversight mechanisms, and related activities.
The Company or a third party may need to process personal information for legitimate business purposes.
7. To conduct analysis, such as statistical analysis
We use a range of analytical techniques, including statistical methods, to inform our decision-making on various matters.
We need to process personal data to protect the legitimate interests of the Company or a third party.
8. To safeguard our assets, rights and interests as well as those of third parties, we have developed processes to establish and defend legal claims
Personal Data may be processed by us in order to safeguard our rights, interests and assets, or those of third parties, in compliance with any applicable laws, regulations or agreements and any conditions, terms or policies.
We may need to process your data to protect the legitimate interests of the Company or a third party.
6. Transfer of Personal Data to Third Parties
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, to support our operations. This includes IP address information and analysis of user experiences.
At your request, we can provide your Personal Data to third-party trading platforms. When we do so, your Personal Data will be governed by their privacy policies. Please note that your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with related entities and business partners to help us enhance and improve our products and services.
We may disclose Personal Data to regulatory authorities, local authorities, or other official bodies when necessary to protect the rights of third parties or safeguard assets.
Additionally, we may share your Personal Data with potential investors, buyers, lenders to the Company, or other entities within our group of companies in connection with any merger, restructuring, consolidation, bankruptcy, or sale or transfer of Company assets.
7. Third-party cookies and services
Third-party services, such as advertising and analytics providers, may be used on our website. These companies may also use cookies or similar technologies.
Cookies are small text files stored on your device each time you visit our website. We use cookies to understand your preferences and browsing habits, enhance your experience, remember your settings, and personalise the products and services we offer. Cookies also help us gather statistics and analytics data.
We use two main types of cookies. Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device after you close your browser and help us recognise you as a returning user, allowing you to pick up where you left off.
Types of Cookies:
They may be used by us according to their purpose:
The type of cookie
Cookies are essential
Scope
These cookies are essential for you to access the features you've requested and navigate our website. We use them to deliver the information, products and services you've asked for.
They're required for your device to download and stream data, allowing you to move around the site, use its features, and return to pages you've visited before.
Additional Information
Cookies collect personal data, such as your username and last login date, to confirm you're logged in to the site. They're automatically deleted when you close your web browser (session cookies).
The type of cookie
Functionality Cookies
Scope
Cookies help us recognise you when you visit our site and allow us to save your preferences.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to confirm you're logged into the site. These are erased when you close your web browser (session cookies).
The type of cookie
Cookies for performance
Scope
We use cookies to collect statistical data about how our website performs and to help improve it. They also allow us to analyse user behaviour on our site.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable person. Some cookies are automatically removed when you close your browser, while others remain active indefinitely.
Cookies are blocked, or removed
To block or remove cookies, you'll need to adjust your browser's settings. Below are links to help you through the process for some of the most popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, be aware that certain features or the entire website's functionality may not work as expected if this occurs.
ONLINE TRACKING NOTICE
This service currently does not support do-not-track signals.
8. The retention of your personal data
The Company will retain your Personal Data for as long as necessary to fulfil the purpose outlined in this Policy, or for longer periods as permitted by applicable law, regulations, and relevant orders.
We'll share your information with third-party trading platforms for a period of 12 months. If you consent to this, we will continue sharing your data for a further 12 months.
We regularly review the Personal Data we hold to ensure it's no longer required.
9. Transfers of personal information to third-party countries or international organisations
Your personal information may be transferred to other countries—that is, your data may be sent to a jurisdiction outside your country of residence or to international organisations. We take all necessary steps to safeguard the personal data you provide and ensure that data users can assert their rights and access effective legal remedies.
These protections and safeguards are available to all residents of the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined provides an adequate level of data protection for Personal Data transfers in accordance with Article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
- The transfer is made pursuant to a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was conducted in compliance with standard contractual clauses approved by the EU Commission under Article 46(2)(c) of the GDPR. These clauses can be viewed on the EU Commission's website at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide details about the security measures it uses to protect your Personal Data when transferred to third-party countries or international organisations. Please email info@wealthwaydigital.uk for further information.
10. Security of Personal Data
We have implemented appropriate organisational and technical measures to protect your Personal Data, including safeguards against accidental or unlawful destruction, loss, or alteration. We cannot guarantee that Personal Data will remain secure without error. We are not liable for any indirect, incidental, or consequential damages arising from the use or disclosure of Personal Data, including cases where Personal Data is compromised due to transmission errors, unauthorised access by third parties, or other circumstances beyond our control. Where required by law or other obligations beyond our control, we may be obliged to disclose Personal Data about you to third parties, such as government authorities. We cannot control how third parties secure your Personal Data in these situations. Data transmission over the internet cannot be entirely secure. The Company cannot guarantee the security of Personal Data you transmit to us online.
11. Hyperlinks to third-party websites
Links to third-party websites and applications are provided on our website. These external sites and apps operate independently and are not under our control. We are not responsible for how these third parties collect or process your personal data. This privacy policy does not apply to activities conducted through such third-party sites or apps.
Before accessing or using any third-party website or application, we recommend reviewing their privacy policies to understand how they handle your information. We also suggest exercising caution when sharing any personal data with these external platforms.
12. Changes to this Policy
Before visiting any third-party websites or apps, we recommend reading their privacy policies to understand how they handle your information. We also suggest being cautious about sharing any Personal Data with them.
13. Your rights regarding your personal information
You are entitled to request that we verify the accuracy of your Personal Data, rectify any inaccuracies, and delete all Personal Data that we no longer require. You may also restrict the scope and types of processing of your personal information.
If you are a resident of the EEA, please refer to this page:
These rights are accessible to you with respect to the information you provide in relation to your Personal Data. You may exercise these rights by submitting a written request to the address below.
Access rights
The Company is able to verify the accuracy of Personal Data being processed about you. If accurate, you are able to access your Personal Data.
The Company will supply an electronic copy of the Personal Data currently being processed and may charge a reasonable fee for any additional copies. The data will be made available electronically upon request.
The right to access Personal Data must not conflict with the rights and freedoms of others. If the request could be detrimental to the rights and freedoms of another person, the Company may refuse to comply with the request or limit its capacity to fulfil it.
Right to rectification
You are entitled to request that the Company rectify inaccurate Personal Data. You may demand that any incomplete Personal Data concerning you be corrected, taking into account the reason for processing.
Right to erasure
The right to erasure applies in the following circumstances: (a) Personal Data are no longer required for the purpose for which they were collected or processed; (b) You withdraw consent and there is no legal basis to continue processing; (c) You object at any time, based on a reason specific to your situation, to the processing of Personal Data about you that is based on legitimate interests pursued by us or a third party; (d) Personal Data are processed unlawfully; or (e) Personal Data must be removed to comply with a lawful obligation of the Company.
This right does not apply where processing is necessary (a) to fulfil an obligation required by European Union law or Member State law; or (b) to establish, exercise or defend legal rights.
Processing restrictions
If you have concerns regarding the accuracy of your Personal Data, you may request that the Company limit the processing of your Personal Data.
If you request that Personal Data be restricted, the data may only be retained if you give consent, or to establish, exercise or defend legal rights, or to protect the rights of another individual, or in cases of significant public interest within the European Union or a Member State.
Right to data portability
If processing is carried out by automated means and is based on consent or a contract to which you are a party, you have the right to receive your Personal Data from the Company in a structured, commonly used format.
You are entitled to request that your Personal Data be transferred directly from the Company to another controller, where technically feasible. Exercising your right to data portability does not affect your right to erasure. The right to data portability does not interfere with the rights or freedoms of anyone else.
Right to object
You have the right to object at any time to the processing of Personal Data concerning you that is based on legitimate interests pursued by the Company or a third party. This includes profiling based solely on these legitimate interests. If we can establish compelling legitimate grounds for the processing, we may continue to do so unless you can demonstrate that your rights, freedoms or interests outweigh ours, or unless the processing is necessary to establish, exercise or defend legal rights.
Regarding direct marketing, you have the right to object to the processing of your Personal Data at any time.
Right to withdraw consent
You may withdraw your consent for the Company processing your Personal Data at any time. This will not affect the lawfulness of any processing that relied on your consent prior to withdrawal.
You are entitled to lodge a complaint with the supervisory authority.
You may lodge a complaint with a supervisory authority established by a Member State to safeguard the fundamental rights of individuals in relation to the processing of Personal Data within the European Union.
European Union and Member State laws may limit your rights in relation to Personal Data concerning you, as detailed in this section.
We will provide you with the information requested in accordance with your rights within one month of receiving your request. This timeframe may be extended by up to two months where necessary, depending on the nature and volume of requests. We will notify you within one month of any extension and the reasons for it.
As long as it does not contradict the provisions of this section, the information you request will be provided free of charge. If your request is unjustified or excessive, particularly if repeated, we may charge a reasonable fee to cover administrative costs.